Designed by Albert Boton and Albert Hollenstein, the Eras font was created in 1968 at the Hollenstein Studio in Paris. It was then expanded and released by the International Typeface Corporation (ITC) in 1976.
The Eras font started when Boton and Hollenstein first collaborated and created a font which eventually became the Basilea, with small serifs, released during the 1950s. When it was released, Boton developed the sans-serif version. This was first used as the display face for the Hollenstein Studio.
It was early 1970 when Aaron Burns from International Typeface Corporation saw the font and liked it. He encouraged the French designers to extend the typeface and create additional weights for the fonts. Eventually, the expanded and eye-catching version was released by ITC in the mid-70s.
The Eras font has several distinct characteristics, like its slight tilt, which measures 3 degrees. The font design is similar to early Greek lapidary script and is also inspired by Roman capitals.
Eras font has no italic version and can be recognized easily by its open bowls for letters/characters a, P and R and for the numbers 6 and 9. The Eras font also has different weights ranging from light to ultra bold, namely: Light, Medium, Demi and Bold. Microsoft Word has the said fonts in some of its editions.
The font became popular when it was used by the 1998 FIFA World Cup for its emblem and in the Tekken Tag Tournament. Telecom Italia Mobile also popularized it. During the 1980s, the American Broadcasting Company (ABC) network used Eras for its promotional graphics.
Eras is one of the modern typefaces which does not have serif (structural designs found at the end of each stroke). It’s very easy to read in blocks, making it great for brochures, posters, ads and even the design of packages.
Like several other fonts without serifs, the Eras font is also easy to read on monitors. Studies show that sans-serif fonts are better for computers, while serif fonts are best in print. Sans-serif fonts are also recommended for websites.
On the other hand, a font may work well on a particular website, blog or poster, but may not be suitable for yours. The font choice ultimately depends on the website or poster’s design and content.
Need to spice up your brochures, printed publications or website? Give this font a try.